THE ORIGIN OF A NEW BREED
GENESIS was founded in 2013 in response to the need of our independent clients for a brand that could supply equipment without being bound by the rules of the large optical and ophthalmological industry.
An independent brand that provides quality at a reasonable price?
Apparently, it’s not an easy task. It becomes even more challenging when, as the industry grows, the number of clients increases, turning real people into cold numbers that only inflate sales figures.
That’s why at GENESIS we don’t rely on exclusive technologies that create a barrier to entry into the business.
That’s also why at GENESIS we don’t skimp on materials, sacrificing quality just to stay competitive in pricing.
GENESIS believes that the truth lies in the middle ground, and from that belief emerges this new breed of instruments that remain at the forefront in terms of performance, while keeping prices close to cost, offering our clients—optical shops, labs, and visual health professionals—opportunities that will yield returns in the medium term.
Additionally, all GENESIS equipment is manufactured to the highest quality standards and is registered with the United States Food and Drug Administration (FDA).
Thus, your most timid customers, at specific moments in their lives, will dare to wear a fashionable or extravagant frame, aiming for transformation, a change of pace, or even a shift in era. Other customers, bold in the past, may seek more modest frames in their mature years, striving for stability or a “normal life.”
PURCHASING OPTIONS
We offer retail sales and opportunities for visual health centers, whether hospitals or private clinics, that require a larger volume of equipment due to the nature of their business.
To inquire about our ophthalmology catalog, please leave your information in the following form, and we will contact you shortly.